Ahlibank unveils new brand identity
23 June 2014
Ahlibank announces the launch of a new logo and corporate identity which is designed to reflect the Bank’s deep local roots and commitment to existing and future personal and corporate banking customers and the communities it serves.
The new identity marks the first of a series of planned developments for Ahlibank over the coming months, following investment in the transformation of its branches, technology and employee engagement. The new logo is a modern interpretation of an icon from Qatar’s past, the oyster shell.
Ahlibank’s Chief Executive Officer Salah Murad said the new brand marked a series of exciting changes as ahlibank looked to create a new and focused Qatari Bank: “Our new look reflects the fact that we are evolving our business and our brand to better engage our consumers and stakeholders,” he said. “These changes will enable us to focus on delivering a more personal banking experience across our business.”
He continued: “Ahlibank is Qatari-owned, something we are incredibly proud of. Over the next 12 months, we will be rolling-out a series of new products that are aimed to provide even more effective banking solutions across all of our divisions to showcase the innovation, efficiency and skills that the Qatar banking sector has to offer.”